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You can review the contact page and then focus your regional targeting efforts on a specific location. Then go to the Regional Targeting settings, find out where you are targeting, and click Exclude this location. Therefore, your ad will not appear in cities or neighborhoods where you want to camouflage your ad from your competitors. image8 This tactic is very easy to implement and has many advantages. However, the biggest drawback ghost mannequin effect is that you can miss valuable clicks from areas with competitors. learn more: Top 5 SEO tools for exploding organic traffic Top 10 user and customer feedback tools to improve conversions Nine effective SEO techniques to drive organic traffic in 2019 Content Marketer's Guide to Keyword Research Best Ways to Track Keyword Rankings: 2019 SEO Expert Strategies Block competitors' IP addresses You can use the Google Ads IP Exclusion tool to block ads from competitors' IP addresses. Of course, you need to know your IP address and put it in your Google Ads account so that you can prevent your competitors from seeing your ads there. image2 The problem is that it's difficult to identify the IP address. Fortunately, there are many tools on the market that can help you detect the IP address that is visiting your site.