Jun 28, 2022
In ASK US ANYTHING
Creating quality content that really adds value to the user is Jewelry Retouching not an easy task, since it involves many hours of creative and production work. If we do not make the most of each content, that effort will be multiplied by having to start from scratch each time. To avoid this digital marketing mistake, we have to plan 360 content campaigns . For example, we create a landing page to download an ebook on the subject that interests us and then we structure a series of content around it: A series of blog articles that cover different sections in detail, designed to position and with a Jewelry Retouching call to action to download the ebook. Several videos focused on the same topic, which can be Jewelry Retouching used to enrich the articles and also to be posted on YouTube with a call to action towards the ebook. Infographics that serve to illustrate the ebook and articles and can serve as shareable content itself. Or even podcasts that take advantage of the audio of the videos already created. Mistake number 2: Constantly changing your social ad campaigns We know that we have to continuously optimize our online campaigns, but over-optimization also has its own risks. When we create social ad campaigns , for example, on Jewelry Retouching Facebook, Instagram or LinkedIn , we find many segmentation variables. These platforms have machine learning algorithms that Jewelry Retouching help us improve the results of the campaigns, but for them to work, they need to learn gradually. Therefore, when you create a new social ads campaign, leave it unchanged for at least 3-4 days. In this way, the algorithm will increasingly optimize the public to which it shows the ads and you will see how the costs per click and per conversion go down more and more. Once this reasonable time has passed, we Jewelry Retouching can begin to assess the results and make changes to further optimize the campaign.