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Salma Akter
Jun 21, 2022
In PACKAGING TIPS
In this paper, the product experience and analysis of "Hupu" APP are carried out from five aspects: strategy layer, scope layer, structure layer, framework layer executive list and presentation layer. Taking "Tencent Sports" as a competing product, combined with executive list Hupu's own characteristics, it compared its core functions, and finally put forward iterative suggestions for the new version of Hupu. 1. Product Overview 1.1 Experience environment 1.2 Product name The current full name of Hupu in the App store is "Hupu-Basketball Football Game Video". Hupu was founded in 2004 with the original executive list name of "HoopCHINA Basketball Forum", a community focused on basketball. Later, Hupu began to join football, e-sports and various entertainment sections. The current "Basketball Football Game Film and Television" comprehensively shows the scope of the content of the Hupu community, and also highlights the executive list transformation of Hupu from a sports community to a "community of interest . The logo is designed as "Hupu + JR", changing executive list HUPU to Hupu, returning to Chinese from English, which means that JR is placed on the shoulders, executive list and the future of Hupu is written by It expresses the importance Hupu attaches to JR has two meanings, one is a playful interpretation of "slut", and the other is a warm symbol of "family". Although JRs will argue about some things, they will always be a member of the Hupu family. .
Hupu App Product Executive List content media
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Salma Akter

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