And web analytics will be the ultimate judge of success, so this early involvement is essential. Media plan : if the different media chosen are going to imply disparate generic objectives (conversion-results, engagement-persuasion, branding-awareness), this should be clear on the spreadsheet or system that categorizes them. The b2c email list evaluation metrics will depend on this. Parameterization and integration : there can be no good management without a solid campaign parameterization methodology. There's nothing more frustrating than not being able to segment on basic creative details, seasonal descriptions, or target geographic area. This is vital and has to be highly systematized to avoid painful delays or errors (we continue to experience some b2c email list disappointments caused by the lack of rigor in parameterization).
Finally, it is already possible to avoid certain levels of parameterization by integrating measurement systems and channel-specific management platforms (example: email marketing, affiliates, bid management, etc.). Classification/grouping (especially in b2c email list the case of ppc): creating "clusters" of keywords or creative elements based on their link to the brand and other strategic classifications that will allow a quick analysis later. This is something that b2c email list takes place in the administration panels of the measurement tools. Monitoring: both during the life of the campaign and at its end, i would summarize this work in one b2c email list recommendation: don't waste time . This requires a solid reporting strategy, with very clear indicators for each type of campaign and linked to its generic objective (again: conversion, engagement, awareness).
I'm not here to sell anything, but i have blind faith in dashboards integrated and continuously accessible on your iphone or blackberry, and for that we have developed a system that talks with google analytics, omniture, webtrends and any b2c email list other system that provides us with a web service. 5. The million dollar question has always been: what kpi should i take into account? The answer is always the same: “it depends on your goals”. Could you recommend a series of kpis based on the most common campaign objectives? Of course: – conversion: roi – engagement: b2c email list average depth of visit – awareness: retention rate 6. Many times even when we are clear about the objectives of the campaign, the kpis that we should control, etc.