Homepage Articles SEO 3 Logical Ranking Myths That Can Destroy a Business 3 Logical Ranking Myths That Can Destroy a Business Posted: 2020-11-18 I was Shadow Making scratching my head trying to decide what to write about this month. I've been writing articles lately that have focused quite heavily on technical SEO - from my technical argument for great content a few months ago to last month's two-part series discussing two recently granted Google patents on how Shadow Making they learn to influence user behavior and guided buying systems focused on paid search results. While I'm obviously a big fan of the tech side of SEO, I thought maybe it was time to write something a little more accessible.
My scratching ended when I received an email from a potential client in the high tech industry, and there was a simple and quite logical assumption Shadow Making that can (and probably would) have disastrous consequences if it doesn't. is not corrected. This led me to the topic of today's article: Three logical ranking myths that can destroy a business. I'm going to start this piece with the myth that inspired it. Myth : All organic traffic is created equally This premise has crossed Shadow Making my inbox more times than I can remember. Here is the basic myth: If we double our organic traffic over the next year, we will double our sales. Now, that may be true – in fact, in some cases, doubling your organic traffic can more than double your sales. But we cannot approach SEO with this idea as a basis.
Take the potential customer, for example. They have Shadow Making site structure issues and a large documentation area and blog. The logic is that if you fix the site structure and internal linking issues, you'll start driving more traffic to the documentation and the blog, which is full of great content. The problem, of course, is that this traffic is likely to be low-converting traffic, so hitting organic traffic goals can be done without hitting what really matters: conversions. To avoid Shadow Making the first myth, the simple approach is to think about the different sections of your site, assign a value to those different sections, and then create a formula to ensure that when you build the strategy for the different sections of your site , you consider the value of that traffic. Let's create a simple formula based on the above case.