I want to share with you 10 examples of marketing strategies that I have loved. Do you want to know the TOP 50 marketing strategies to launch your product ? Click here and download our free ebook (2022 updated edition). In this video Laia tells you one by one Clipping Path the 10 examples of marketing strategies Marketing strategy: 10 examples of successful brands 1) Spotify: create a unique user experience Spotify has a ton of data about the music users listen to, and this gives them a unique opportunity to create personalized and emotional marketing. . Every year in December, Spotify launches “
Wrapped ”, a personalized summary in the form of a Story with the favorite music of each user. But in addition, in June 2021 they gave another twist to the subject with their “Only You” campaign. marketing-strategy-example-spotify only you celebrates what makes each user unique with a shareable experience similar to Wrapped, but with data that emphasizes the unique musical personality of each of us: A “birth chart” based on your favorite artist from the last 6 months, another that shows your emotional or vulnerable side and one that you have recently started listening to. A personalized list with which to invite the 3 artists you choose to dinner. Artist pairings with the craziest and most unlikely
combinations from your playlist. And much more. marketing-strategy-example-spotify-2 2) GoJek: experiment with TikTok advertising GoJeck is a leading service technology platform in Southeast Asia. After launching their new product, the GoClub loyalty program, they created an in-feed ad campaign on TikTok to recruit new members. GoJeck created a series of campaigns with a conversion goal, targeting both users who had subscribed to the service but had not yet registered, as well as potential new members, with broad demographic targeting. With this, they