I have always been inseparable from food in my life. Recently, I like to cook and eat by myself. Douguo is very good in the food app, so I downloaded the Douguo app. As a deeply addicted user of Douguo, I will divide Douguo cuisine into two parts and different competing products for user experience analysis. 1. Market Nowadays, most of the young people living in the city are affected by the pace of life or their habits, and it has become a common phenomenon that they cannot cook. However, due to the spread of the concept of healthy life, it has become a new trend to make food by yourself.
In recent years, with the widespread concern of business email list healthy eating and food safety issues, the demand for eating at home has increased significantly compared to eating out and ordering meals at companies or schools. Nowadays, the download volume of the gourmet market has repeatedly hit new highs, and its user scale is increasing, and the download volume is also increasing gradually, indicating the vitality of the gourmet market. At present, many gourmet apps have multiple functions such as cooking teaching, gourmet information, shopping malls, exchange and learning, etc.,
and are highly sought after by gourmet lovers. With the emergence of a variety of unique food APPs, the market has shown a pattern of steady development. 2. Product positioning The product positioning of Douguo Cuisine is based on content as the main distribution direction, supplemented by e-commerce, and is a food community based on communication and interaction. Douguo Cuisine still follows a light business model. It integrates products for recipes, and uses the data and resources of the platform to conduct strict commodity screening.